Peter Case

Guide To The Music Business

A Million Miles Away (radio promotion one-oh-one)

Barry Rose, the music director at the local rock ‘n’ roll radio station KBOP, happened to live in Joey’s building. Every so often he and his wife came out to the pool and Joey’d smoke a joint with them in the Jacuzzi. Joey got to know him a bit, so after we had the record finished and had an acetate, we decided to give Barry a preview.

Joey set it up for the next night at 7pm, in Joey’s apartment. We’d all be there, the writer’s, Joey, Chris, and me. Supplies were ready, all the Gold, Ludes, Courvosier, Heinikens, and whatever else Joey figured Barry might need to get in the mood to listen.

Barry came to the door a half hour late. He had long, straight black hair, and wore mirrored aviator shades and a leather jacket and pants. He was all in black, and slurring his words already. After offering a little of this and a sniff or two of that, we positioned him in a chair at the center of the room between the stereo speakers. He was leaning back in the chair with one booted foot up on the table. When everything was ready, we set the volume of the record player to “Hollywood Bowl” and dropped the needle on the disc. Barry started nodding his head in time to the music and rocking the chair a bit. As the record hit the chorus he smiled and shouted something no one could hear. We all just shouted and nodded back.

“Yeah!”

He was really getting into it. I was too, kind of excited to be listening through his ears. The record sounded great, and kept building and building. Barry was rocking harder now, sweating a bit and rolling his head strangely from side to side. At the start of the guitar solo he looked like an electric shock hit him, and he started sort of writhing in the rocked-back chair, pushing farther and farther back, just diggin’ the whole thing like crazy.

The solo was climbing, the whole thing was cranking, we were all rocking, Joey was playing air guitar, and so was Barry, who looked like he was levitating in his chair. As the solo hits its last and highest screaming peak, Barry seemed to have some sort of a conniption, and the chair tipped back and went completely over, dumping him on his back on the floor. We didn’t know what to do. He was just laying there. We hoped he wasn’t hurt, but didn’t want to stop the record and ruin the effect. So we left him on the floor, and he stayed down for the rest of the song, but you could sorta tell, he was still rocking.

When it was over we shouted “Barry are you okay?” and he just looked up and said “Wow.”

He liked the record, and said the station would go on it immediately. Then, a few minutes later, he got me in the corner and in a rambling way, told me that of course we’d need to hire him on as a consultant, that would really help. I told him we didn’t have any money, but, yeah, man, we’d sure look into it.

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Regarding The Plimsouls, Chuck Berry and Alan Freed

I needed some dough bad, so I told our manager Danny Hollyway I was ready to do a publishing deal. He set a meeting up with the wigs over at A&M Publishing. I wasn’t too keen on going, but Danny told me I better if I wanted to do the business, so I said okay.

It was a morning meeting, and I wasn’t in the greatest shape. I was psychedelically hungover. I had an urge to cancel the meeting, but instead, I tried to pull myself together. I got up and put my shades on, and went outside to wait for Danny to show up. We always rode to these things in his car, and I was in no condition to drive.

In the meeting I shook hands with a couple guys. One, a serious man in an elegant suit, youngish looking, but with well-cut grey hair, seemed to be in charge. As we were introduced, I felt nervous and started to have an almost out-of-body anxiety experience, a real existential crisis that I was trying to keep a lid on. The old short term memory was out of order or something, so the names were gone from my mind the moment were introduced, as if they’d been written on the air in disappearing ink. I could hardly sit still to follow the conversation. This was how it was at most of the band’s business meetings during this time: I had difficulty getting my head around it.

I don’t know why but somehow the conversation got on to Chuck Berry. This got my attention and I jumped in: “Chuck Berry got ripped off man. What the fuck was ALAN FREED doin’ with his name on “Maybelline”? That’s bullshit, man! Payola! Rockola! Freed ripped Berry’s royalties in exchange for radio play. That’s a federal offence, but does anybody give a shit?!” I just raved on and on: I loved Chuck Berry, saw him as a great lyrical genius, and this thing galled me. “Freed ain’t no songwriter. I don’t buy that whole thing about him. ‘Father Of Rock n Roll.’ He didn’t invent that term. He was a dj that put his name on people’s tunes; he shoulda been ashamed. Alan Freed was a parasite!” I finally ran out of gas and went silent. I was a little out of breath, riled up. The other men all sat there motionless. I could hear traffic out on the street. The man with the brush-cut grey hair looked up at me and spoke. “Alan Freed was my father.”

Maybe I wasn’t hearing right. I looked down at the name plate on his desk. It said “Lance Freed.”

I can’t remember what was said next, it’s like someone turned the volume off, and we were all just looking at each other. But me and Hollyway got out of there quick, and to this day I’ve never made a publishing deal. It just never works out, so I’ve kept my publishing. Not that I couldn’t have used the dough!

One Night in America (1981)
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